Phenoxyethanol is a widely used cosmetic preservative that helps protect beauty and personal care products from the growth of bacteria, yeast, and mold. It plays an essential role in extending the shelf life of water-based formulations by preventing microbial contamination and maintaining product safety.
It is commonly used in skincare, haircare, and cosmetic products such as lotions, creams, serums, toners, shampoos, conditioners, liquid soaps, and makeup formulations. Phenoxyethanol is effective in low concentrations and works well with a variety of other cosmetic ingredients without affecting the texture, color, or performance of your final product.
Ideal for DIY formulators and professional cosmetic makers, it ensures your handmade products remain stable, safe, and fresh for longer periods.
Recommended Usage Rate:
Use at 0.5% – 1% of the total formulation.
Best added during the cool-down phase of your formulation (below 40°C) to maintain effectiveness.
Suitable for:
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Lotions and creams
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Facial serums
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Toners
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Liquid soaps
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Shampoos
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Conditioners
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Body wash
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Cosmetic formulations
Recommended for use in water-based products to enhance product stability and longevity.






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